MARKETING

Buyers and sellers are sophisticated and discerning.





That's why Royal City invests strategically in the newest online marketing, as well as proven traditional techniques.






The Marketing Department at Royal LePage Royal City Realty is essential to my business. They take care of everything from CMA's to feature sheets, property boards, Just Listed/Sold cards, marketing statistics and so much more. The Marketing Department provides the tools to help effectively market my listings and that gives me more time to spend with clients. They really do make my job easier!

Leonard Day
Sales Representative


We've Got You Covered

Decision Making Team

We have a marketing presence with an annual investment of $169,031.00(which does not include our agents' personal marketing). The allocation is determined through a vote by our Advertising Committee.

Print Advertising

We run high-exposure ads in Guelph and District Homes, The Real Estate Book, Snap'd and Our Homes Magazine which showcase our listings in print format but are mainly designed to drive buyers to our website (given that 93% of buyers use it as their main research tool).

Web Based Marketing

With 2 corporate sites royalcity.com (traffic is up 200% since 2015), and royallepage.ca (which attracts 3,300,000+ unique visitors/month and generates 115,000+ leads/year).

Expertise

Our high-traffic Social Media presence, with continually updated real estate and community content and regular, targeted, online ad and featured listing campaigns to effectively drive traffic to the website and your listings.


Regular Market Reports

We provide extensive market reports that you can use 'as is', have personalized for you, or adapt for your own purposes. Detailed Market Report which you receive each month. As well as Quarterly Market Reports videos which you can use in all your online marketing

Infographics and Guides

We offer Infographics that attractively summarize an assortment of info. Custom Listing Presentations that can be personalized and modified for different kinds of properties, sellers and markets. As well as In-depth ROYAL CITY Home Selling and Home Buying Guides

e-Letters

Our e-letters include Client intro letters for all of our new listings as well as Thank you letters for all of our Buyers and Sellers. We like to call it our RED LETTER CAMPAIGN.

Image Library

Our library contains large assortments of Social Channel Art Covers and local area images of Guelph, Puslinch, Rockwood, Fergus and Elora for you to use where ever you like. This library is always growing so watch for updates.